more deets on this? sure.

as skin ages, it becomes thirsty and dry since its ability to retain water drops. them fine lines be poppin’. collagen is mainly made of water and this is the stuff that keeps your skin looking youthful. so when you apply basic b*tch, it re-hydrates your skin, leaving it plump and free of wrinkles.

the other non basic part is that we added bakuchiol and sea buckthorn. they’re both natural alternatives to vitamin C and retinol, which can be irritating. they’re also anti-inflammatory and help with redness and irritation from environmental stimuli. we also added 2% vitamin B5, a humectant that attracts moisture and holds water in the skin, allowing the skin to produce moisture and hydrate from within. triple trouble I say.

oh, I also read a fancy paper saying that sea buckthorn is the richest source of vitamin C, with ascorbic acid content of up to 2500 mg%. that’s like, a lot.

so if you’re looking for an anti-aging serum that, I don’t know, really works, then basic b*tch is yours to take.

+ improves collagen production which can boost skin elasticity.

+ brightens skin and fades scars with plant-based vitamins C, E and beta-carotene.

+ retinol alternative calms downs inflammation and manages oil production.

+ for all skin types.

+ pregnancy-safe.

use twice a day (in the morning and evening). layer it under a moisturiser and/or face oil. you can also use it as a booster with any of our serums or moisturisers.

if you’ve got any leftovers, don’t wash it off. use it on your hair or your nails. if your hair splits at the end or occasionally have cracked nails, this is going to help 😉

aqua (water), glycerin, squalane, bakuchiol, C14-22 alkyl alcohol, C12-20 alkyl glucoside, hippophae rhamnoides (sea buckthorn) oil, panthenol (provitamin B5), cetearyl olivate, sorbitan olivate, potassium sorbate, sodium benzoate, sodium hyaluronate, xanthan gum, disodium edta, citric acid.

+ free from parabens, gluten, worries, phenoxyethanol, isothiazolones, or formaldehyde and is palm free.

+ vegan & cruelty-free. never tested on animals, all natural stuff. we use as few ingredients as possible.

texture/ water-based liquid

finish/ can feel sticky on application due to its highly concentrated content but the ‘stickiness’ should disappear within seconds

scent/ smells like we might need witness protection. herbaceous (no fragrance or perfume added)

essential oils content/ 0%

colour/ light yellow

ISO 22716:2007 Good Manufacturing Practices | EU & FDA Standards

all ingredients are sustainably and ethically sourced, organic when possible. compounded in the UK.

disclaimer/ this product is not intended for oral use and has high potential to start a skincare revolution.

although it contains oils, we created a formula that can blend with our three molecular weights of hyaluronic acid to avoid using one gel-like serum and two oil-based products.

in simpler terms, we took light up, got it like that and basic b*tch and found a way to incorporate them all together.

mum’s right: oil-to-milk cleanser with hemp & borage oil.

glow the f*ck up - plumping, soothing, pore shrinking toner.

basic b*tch - triple hyaluronic acid + natural alternative to retinol & vitamin C serum.

not a one night stand - buckthorn + AHA regenerative night cream.

+ remove the pump.
+ rinse out the bottle.
+ gently pull the tube out of the pump (gently!)
+ pop the bottle and tube in your recycling bin.
+ unfortunately, the rest of the pump will not be recycled due to its multiple material composition and small size.

or give it to your mum, she’ll know how to proceed.

we’re on a mission to make inspiring, life-changing dreams come true for people in need. so a percentage of every sale goes to our madeby foundation.

shop our missions (coming soon!) to contribute even more.